“We’re So Back”
January 9, 2025
There are moments during an interview when you know you have just heard something important. This happened during a recent interview with a student at the University of Texas. My colleague, Kelsey, asked Brad* how he was feeling about the 2024 election results: “Among my peer group, there’s a saying, and the saying is, we’re Continue Reading →
Our Most Intriguing and Startling Survey Findings of 2024
December 26, 2024
Every year, I dedicate the last newsletter to showcasing some of the most intriguing charts and figures from our surveys. It’s a great opportunity to review all the work that was done over the past 12 months, and in some cases, revisit research that I’ve completely forgotten about. A year is a long time! The Continue Reading →
The Democratic Party’s Identity Crisis
December 12, 2024
In any presidential election, one candidate receives too much personal credit for their victory and the other far too much blame for their defeat. This year, Kamala Harris has largely been spared the recriminations that often follow losing candidates. Biden—whose late exit and dismal job approval rating certainly handicapped Harris—has faced considerable and largely deserved Continue Reading →
Why Fear Governs So Many of the Choices Single Young Women Make
November 27, 2024
Donald Trump won the 2024 presidential election decisively. He improved among most voting groups. But there is one group of voters who still roundly rejected him—single young women—even as their male peers moved decidedly in his direction. Even as the country shifted toward Trump—including a 10-point shift among single young men—single young women remained firmly Continue Reading →
What Trump’s Victory Means for America
November 14, 2024
In the 2024 election, Donald Trump beat Kamala Harris by sweeping all seven swing states. He won the popular vote as well, but by a relatively slim margin. When all the votes are counted (get it together California!) his margin is predicted to be only 1.5 points. For months the polls told us we were in Continue Reading →
2024 Election Edition: Young Men Swing Toward Trump
November 7, 2024
Trump received unparalleled support from young men in this election. Declining social capital may be to blame. Continue Reading →
What Trump Has Done to Our Politics
October 31, 2024
Watching the clips from Trump’s Madison Square Garden rally, what struck me more than anything else is how utterly unrecognizable the Republican Party has become under Trump. A party that once stressed the importance of honesty and integrity is gone. The rally speakers engaged in unrestrained vitriol and bigotry. It’s not all happening on stage Continue Reading →
“We Don’t Feel Safe, Heard, or Understood.”
October 17, 2024
A few weeks ago, I went to Philadelphia, PA to conduct a series of focus groups with young men and women. We discussed a variety of subjects including dating, relationships, infidelity, pornography and the 2024 U.S. election. As part of this research, we teamed up with The Washington Post to give participants the opportunity to Continue Reading →
The Pornography Problem
October 3, 2024
Americans are being inundated with explicit content. AI promises to worsen the issue. Continue Reading →
What Taylor Swift’s Endorsement Tells Us About the Youth Gender Gap
September 19, 2024
Taylor Swift’s endorsement of Kamala Harris was hardly unexpected. After all, Swift endorsed Biden over Trump just four years earlier. Yet, her latest announcement set off a cascade of commentary. It didn’t take long for Donald Trump to express his displeasure in a Truth Social post declaring: “I HATE TAYLOR SWIFT!” As often happens, Trump Continue Reading →
Survey Reports
In the news
January 4, 2025
Americans Need to Party More
December 28, 2024
Schubert Is the Best Cure I Know for Loneliness
December 18, 2024